Claim Validation - Process Description
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Utilize AromaTrax™ based odor profiling to prioritize
the odorants emitted by the target source (i.e. cat urine on fabric,
cigarette breath, cattle feedlot etc).
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Based upon observations and conclusions from the odor
profile study, issuance of a formal proposal which restates our
understanding of the elements of the proposed project including;
samples, objective, experimental approach, sample submission
guidelines and project price.
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Develop and validate an appropriate experimental
odorant challenge format whereby the deodorizing product is
reproducibly challenged by a synthetic blend of the highest priority
‘marker’ odorants emerging from the odor profiling study.
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Initiate the indicated product deodorization efficacy
study incorporating the appropriate client and competitive products
and controls in parallel.
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Tabulate the comparative deodorization efficacy
results and issuance of a final report, summarizing objective,
samples, procedures, results, observations, conclusions, supporting
exhibits and recommendations for optional additional work, based
upon the reported findings.
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Translation of findings into an appropriate ‘white’
paper report, technical presentation or technical poster which can
be referenced for support of claims validation and marketing
efforts.
The result of this process will be objective and
reproducible electronic verification of differences in target odorant
neutralization activity between competitive products and untreated
controls. Such electronic verification, in conjunction with supporting
sensory assessment makes for particularly strong support of enhanced
performance marketing claims.
Representative product categories to which
Microanalytics has applied this approach are the following:
Example Validation Studies
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